dna13 lands Edelman

This is a huge deal. Congrats dna13!!!

Edelman, the world’s largest independent public relations firm, and dna13, a leading Software-as-a-Service (SaaS) solution provider for brand and reputation management, today announced Edelman is standardizing on dna13 as their enterprise PR platform.The goal is for all 3,200 Edelman employees spanning 26 countries and 53 offices to use dna13 to manage the firm’s media monitoring, directories, analytics, document management and client reporting. Edelman will also extend the platform to clients to enable agency-client team members to work on a common platform.

Read the news release here.

By Scott Lake