Shopify in the New York Times Blog

There is a great story about Shopify in the New York Time’s Blog about the Shopify Business Competition.  Here is an excerpt.

The business competition — Build a Business — started taking entries in January, and is open to any new, Shopify-enabled Web store based (in participating states) in the United States. The Shopify subscriber with the highest revenue in its best two months from the period between January and June will win the $100,000 prize. Prizes of $5,000 each will go to the overall runner-up and to top stores selling apparel, digital goods and electronics. Entries are permitted until April 30.

To open the contest, Mr. Lütke joined with Tim Ferriss, an angel investor who is the founder of the Four Hour Work Week, a lifestyle design consultancy, and author of the popular blog and best-selling book of the same name. Mr. Ferriss is well known for espousing the virtues of working smarter, not harder, and outsourcing just about everything.

The two entrepreneurs spent about 15 minutes hatching the idea for Shopify’s Build a Business competition. Though neither had participated in a business competition before, they’re both competitive people — Mr. Ferriss a tango world champion and Mr. Lütke a former sponsored, competitive video game player. They concluded that a competition could help them turn doubters into evangelists for their brands.

The post is entitled "Shopify, a Start-Up, Starts Its Own Business Competition" – Its really good stuff.

 

By Scott Lake