As a startup entrepreneur, you have to be really good at lots of things to build a world class business – creating a business plan, raising money, IP protection, viral marketing, getting customers, etc…. I know a lot of entrepreneurs, and none of them are experts in all these areas, but they need to execute like an expert to grow their business.
So what do you do? Well, if you’re well funded, you can hire experts with these skills. Otherwise, you have to read a lot of blogs and books, seek out experienced mentors or advisors, and ask a lot of questions until you are an expert. Which takes a lot of time – something no entrepreneur has enough of.
Which is why we launched StartupPlays.com. The service incorporates concepts, advice, and recommendations from experienced entrepreneurs and packages them into executable, step by step actions that you need to take to nail a part of your business. Each activity is called a “Play” – “How to pitch a VC Play”, “How to get on TechCrunch Play” – which when combined adds to your “Startup Playbook” of activities that you can execute. Each Play has three sections:
Full of content, videos, presentations that explain the concept and provide a place for you and your team to brainstorm ideas about the Play
A checklist of all the specific activities you need to execute with detailed instructions on how to complete them – which can be assigned to team members with a due date
- Files / Templates
Excel, powerpoint, and document templates that you and your team can collaborate on.
For example, say you wanted help Incorporating your business. In that play there is brainstorming sections with information on choosing a name, selecting a location (federal or provincial, Canada or US), and deciding on structure (LLP, INC). There are tasks for each of the brainstorming activities as well as filling out documents (which are in the files section), doing a name search, registering the company, and a bunch more very specific things that you can check off as you complete “the Play”.
Each Play tells you how long it should take to run, how many people you should need, and level of experience needed to execute. The cost for a play is between free and $99.
What’s cool about it is that it can save entrepreneurs days or weeks of trying to figure this stuff out on their own, when so many other entrepreneurs have already done it.
The sites currently in closed beta. Check it out at http://startupplays.com
By Scott Annan