Mitch Brisebois, SensoryMetrics.com, Eyeball Currency, Monetizing the SoNet UX
- Latest Facebook valuation: $15b, users: 500M, eyeballs: $150(x2)
- Flickr: pro account charges money
- CarbonNYC: $5K to get in, popular & profitable
- Social networks craze: highly targeted social net sites are getting traction (e.g., a site for smelly sneakers, no kidding)
- Dogster: can organize dog walking & breeding events with your neighbours
- Geni for geneological tree
- Lavalife: a lot of innovations in social networking before it was popular; it’s profitable, but people are getting tired of being gauged
- eHarmony, consumating, engage, FastLife.ca (speed dating), Google base
- Indian dating site: culturally looking for a bride, your parentscan actually vett who you talk to
- Match.com, classic you gotta pay, going downhill
- Matchtag: no way to make money form this one
- Prescription4Love: for people with handicapped
- wannago: they’re making money
- PlentyOfFish: started by just wanted to do a technology, still most happy with his super-efficient database technology; he’s got lots of neat features to keep people on the site; e.g., show thumbanils of people who viewed my profile; no employees, no advertising costs; let his competitors advertise on his site
- wooMe: mashup speed-dating, IM, video
- Yahoo personals:one of their money makers before
- Customer maturity model: 1. Become visible, 2. Become trusted, 3. Become Indispensable
- Business case money: 1. Business Model, 2. Vertical, 3. Human condition
1. Sales, consulting, licensing, advertising, auction, barter, knowledge, pay per use, gambling
2. Technology, media, transportation, green, garbage, cloths, food, finance, real estate
3. Happy, lonely, guildty, honest, enthical, extravert, introvert, private, public
(posted by An-Min)
By Scott Lake
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